Most popular Web Development trends in 2015 - Part 2
I hope you enjoyed the first post from this series, so now I will continue presenting another 3 web development trends, which you have surely met while surfing the Internet:
Endless scrolling (aka parallax scrolling)
Although it's not endless, it surely looks like it in some websites, and if this is the case then the website would definitely need some improvements. However, rightly implementing vertical scrolling can bring a lot of benefits for your website, such as:
- It's very beneficial for mobile users (and they represent the majority right now)
- Allows an elegant presentation of a wide variety of content
- You can have unique scrolling effects, which will differentiate your website amongst others
- It's easier to scroll than to click, so even desktop users will have an easier time admiring your delicious recipe
Finally, one of the best things about long scrolling websites is that it's one of the core requirements for the next web development trend: storytelling.
It's storytelling time!
Having amazing content is one of the best things for your website, but showing that content through a story helps a lot in regards to captivating the attention of visitors. Storytelling is basically a way of communicating to the visitor, the characteristics of your brand, your strengths, your values, in a way that captivates him.
In order to have a compelling story in the website, every web development company must take notice of 3 things: Content, Visual and User Experience.
The content, as I have stated above, is still "the king" when talking about websites, and if the content is not proper, then all the other aspects are going to suffer greatly. Secondly, the visuals should enhance the story, and help the user to understand more about the content, by using colors, various typography, textures and so on.
And finally, the user experience refers to the interactivity of the website, informing the user how to move from page to page, how to trigger certain actions and pop-ups, further immersing the user into the content of the website.
Material Design, codenamed "quantum paper", is a design language created by Google, based on concepts such as paper and ink, and although not a through and through web development trend, it has its place in this article, considering the fact that more and more websites are going to adopt Google's philosophy.
With the introduction of Android 5.0, Lollipop, Google also introduced us into a mobile world ruled by 3 principles, the principles behind Material Design: "Material is the metaphor, Bold, graphic, intentional and Motion provides meaning".
All these work together in order to provide a better experience for the user, both visual and functional. This is done by an extensive use of grid-based layouts, responsive animations and transitions, and depth effects (shadows and lightning).
Although Material Design resembles flat design in some ways, it is different and more advanced, bringing some color to the virtual flat world, while in the same time, retaining the simplicity and easiness of use. As a final note, it may be that Material Design is two steps further the road than Apple's Flat Design (don't tell Apple about this!).
Without further ado, these are the main web development trends that will take over the year 2015, and consequently, a part of our lives. We can't imagine how our favorite websites would look today, if not for such technologies. It would be like we wake up in year 2005 and all was nothing but a dream...